Nection’s work here: industrial design of the shape, key-visual of the packaging and 360° branding for all the labels


THE CHALLENGE///

Danone™ has been bringing the tasty side of life to millions of people, for decades. And we were hired to refresh Danette’s brand through product design, packaging and branding in order to ensure its relevance for loyal and new consumers



THE RESULT///

PRODUCT DESIGN_PACKAGING_BRANDING
Everything about Danette’s brand shouts confidence. It’s bold, clean, playful and free of gimmicks or unnecessary detail. Our unmistakable layout is inviting people to enjoy a mouth watering experience

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Danette Design Principles are the key brand characteristics that should immediately stand-out when looking at any packaging on-shelf



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